Privacy Policy

Fresh Produce Instruments, a supplier of quality control equipment for fresh produce, is committed to protecting your privacy. There are various ways that you might interact with Fresh Produce Instruments, and the information you provide when doing so allows us to improve our services. This privacy notice sets out how Fresh Produce Instruments looks after your personal data when you visit the website, and tells you about your privacy rights and how the law protects you.

If you have any queries about this privacy notice or how Fresh Produce Instruments uses your personal information, please contact Fresh Produce Instruments at  Your privacy is important to us. To protect your privacy and help you to make informed choices, we provide this notice explaining our information practices, how you can choose how we use your data, and your rights in relation to your data.



This website (the “Website”) is operated by Fresh Produce Instruments (“Fresh Produce Instruments“, also referred to in this privacy notice as “we“, “us” and “our“), a private limited company registered in the Netherlands and having its registered office at Nijverheidstraat 2751 GR MOERKAPELLE.



This privacy notice describes how we collect and use information collected through your use of the Website.  Please read this privacy notice carefully. The Website is not intended to be used by children under the age of 18.



Fresh Produce Instruments collects different information depending on how you use the Website and how you interact with us. ‘Personal data’ means any data which can be associated with you as an individual, either directly or indirectly.

The personal data we collect via the Website is likely to include:

  • Identity information, such as your name, company name, organisation type and job title.
  • Contact data, such as your address, email address, telephone number and social media handles.
  • Technical data, such as your internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access the Website.
  • Usage data, which includes information about how you use the Website and our services, and any communications we may receive from you.
  • Marketing and communications data, including your preferences in receiving marketing and other communications from Fresh Produce Instruments.

We do not collect ‘special categories’ of personal data through the Website. (‘Special categories’ of data include details about your race or ethnicity, religious or philosophical beliefs, sexual orientation, political opinions, trade union membership, or health information).  We also do not collect information about criminal convictions and offences.



Different personal data is collected in different ways.

a) Personal data you provide to Fresh Produce Instruments

You will provide Clearcast with personal data when you correspond with Fresh Produce Instruments via the Website, either on your own behalf or on behalf of an organisation.  You will also provide us with personal data when you subscribe to receive our marketing. 

b) Personal data we collect automatically

As you use the Website, Fresh Produce Instruments will collect technical data including your browser type, the Internet Protocol (IP) address used to connect your computer to the internet, and your usage habits. Fresh Produce Instruments collects this data using cookies.


We use cookies to provide and make improvements to the Website, ensure that the Website is secure, analyse how users interact with the Website and address any issues you may experience with the Website. We may also use cookies to ensure you get relevant communications from us should we advertise on social media or other websites. You consent to our cookies if you continue to use our website.

Cookies are small text files that can be used by websites to make a user's experience more efficient. The law states that we can store cookies on your device if they are strictly necessary for the operation of this site. For all other types of cookies we need your permission. This site uses different types of cookies. Some cookies are placed by third party services that appear on our pages.

You can at any time change or withdraw your consent from the Cookie Declaration which you will find in the Privacy Policy on our website. If cookies are disabled you will still be able to access the website, however some content may not function correctly.



Fresh Produce Instruments will only use your information where:

     a) We need it to perform a contract or provide a service that you or your organisation has asked for

For example, Fresh Produce Instruments may need your contact, identity, technical and/or usage information to respond to a question you have asked us via the Website.

     b) We have a legitimate interest (reasonable business purpose) for doing so

Fresh Produce Instruments will use your information for its legitimate business reasons where doing so will not unduly affect your rights.

We will use your identity, contact and usage information to:

  • keep our records up to date; and
  • send you communications and updates in respect of the Website which we consider to be important.

We will use your technical information to:

  • provide and make improvements to the Website, Website maintenance, support, reporting and hosting of data, and troubleshooting;
  • ensure that the Website is secure;
  • analyse how users interact with the Website; and
  • address any issues you may experience with the Website.

We may use any or all of the information above to administer and manage our business in general, and in the context of a business reorganisation or group restructuring exercise. If you feel that your interests and fundamental rights outweigh Fresh Produce Instruments business purposes, and that Fresh Produce Instruments should therefore stop processing your data, please let us know.

     c) You have consented to it

If you sign up to receive marketing communications from us, we will send you marketing information that you have consented to receive. You have the right to withdraw consent to marketing at any time by contacting us at  We will not share your personal data for third parties to market to you.

     d) We need to comply with a legal or regulatory obligation

 In certain circumstances, Fresh Produce Instruments may need to retain or use your data to comply with regulations and/or the law.



Fresh Produce Instruments may need to share some of your data in order to provide the Website to you (for example, google for the map to our location and vimeo for playing videos). Your personal data may be disclosed or transferred to potential or actual buyers of, investors into or lenders to our business or any of our assets, or any of the advisors or representatives of the above. If so, we will ensure that appropriate confidentiality terms are in place. On rare occasions, we may share personal data when we believe it is necessary to comply with the law, regulation or legal request (including a court order or government inquiry); to enforce or apply our terms of use or other agreements; in the context of a company reorganisation or restructuring exercise; or to protect the rights, property, or safety of Fresh Produce Instruments, our employees, our users, or others.



The Website is hosted on servers located within the European Economic Area (EEA).  If you have consented to receiving marketing communications from us, we store your personal data with our third party provider(s) whose servers are located outside of the EEA.  Our third party provider(s) are registered with the EU-US Privacy Shield, which requires them to provide similar protection to personal data shared between the Europe and the US, and means that the transfer is in accordance with European data privacy laws. For further details, contact us at



The safety of your personal data is important to Fresh Produce Instruments, and Fresh Produce Instruments uses various technical and organisation measures to ensure that your data is secure.  For further information about this, please contact us at  However, the transmission of information via the Internet is not completely secure. Although we take appropriate measures to safeguard against unauthorised disclosures of information, we cannot guarantee the security of your data.



Fresh Produce Instruments will only retain your personal data for as long as necessary to fulfil the purposes Fresh Produce Instruments collected it for, including for the purposes of satisfying any legal, accounting or reporting requirements. To determine the appropriate retention period for personal data, Fresh Produce Instruments considers the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which Fresh Produce Instruments processes your personal data and whether Fresh Produce Instruments can achieve those purposes through other means, and the applicable legal requirements. If you require any further information about how long we retain your personal data, please email



The Website may contain links to other sites operated by third parties whose information practices may be different than ours. Please consult all third party sites’ privacy notices as we have no control over information that is submitted to, or collected by, third parties.



You have certain rights over your personal data. You may:

  • require Fresh Produce Instruments to rectify the personal data we hold about you, where that data is incorrect;
  • require that we restrict the processing of your personal information in certain circumstances;
  • request access to the personal data that we hold about you;
  • require that, in certain circumstances, we delete the personal information we hold about you;
  • require that we provide you with the information that we hold about you in a structured, commonly used and machine-readable format; and/or
  • withdraw your consent to Fresh Produce Instruments using your data for marketing purposes at any time.



We may amend or modify this privacy notice from time to time. We will post any revised notice on the Website, or a similar site that replaces the Website. We will notify you of any changes where required.  It is important that the personal data Fresh Produce Instruments holds about you is accurate and current. Please keep Fresh Produce Instruments informed if your personal data changes during your relationship with us.


This privacy notice was last updated on 21st July 2020.